SS2020 CONNECTING WITH LIFE


Nowadays children are growing up in mostly urban environments,
far from nature. Any contact with plants, animals or the countryside
is generally received through a screen, (technology, mobiles, tablets, TV).
 
Kids are missing out on running around outside in the
country, climbing trees, building dens, chasing insects,
throwing stones into puddles and getting muddy.
Nature offers a whole host of stimuli, vital for a child’s
development: their skills, mobility, mind and emotions;
all an essential part of their learning.
 
In their summer collection Piñata PUM remind us of the
importance of disconnecting our children from technology,
to reconnect with nature - to connect with life.
The collection pays tribute to everything natural, the full
sensory experience of touch, taste, smell, sight and hearing;
so much easier to discover than from behind a screen.
 
CONNECTING WITH LIFE